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Man, a man, is the new man

A new generation of men is turning their lives around with a new breed of body grooming products.They are embracing the men’s body grooming industry, while at the same time, making the products themselves more affordable.The new wave of men are embracing their body as a fashion statement and the men are creating a new […]

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How to get the perfect dress code

Men’s body grooming is a very big deal in Italy.The country has the highest number of men’s bodies per capita in Europe, but the number of male bodies in shops has remained static.But in 2017, the country introduced a new code of conduct aimed at tackling the issue of “body grooming”.It is part of a […]

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